Membership Marketing and design for the Royal College of Physicians

- From the membership research & focus groups we were able to create member segmentation infographics which then aided us in the membership campaign to increase their membership base.

- As part of the membership campaign we set up a photoshoot at the college with real members to make the campaign ooze with authenticity.

The Royal College of Physicians represents over 35,000 doctors across the globe.

Its core mission is to drive improvements in health and healthcare through advocacy, education and research.

RCP members are at the heart of the health service, working in hospitals across the UK. The RCP draws on their unique knowledge and expertise to develop evidence-based policy in key areas of healthcare.

What we did

Mulberry worked with data partner Trueology to segment the RCPs membership providing infographic personas to highlight core member types and therefore identify how to attract new members and grow the membership base.

What happened

We are now working on a membership acquisition campaign. Using the in depth knowledge from our research and providing the RCP with a campaign that is not only creative but based on evidenced design and copy direction that really resonates with the target market.