New Inks set to revolutionise designs

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We’ve worked with ink and paper companies so we’re always interested in any new developments – so we were fascinated by Gillian Garside-Wight’s article on a new technology…

Take a look at the work we’ve done with Security Papers and Luminescence

Gillian Garside-Wight of Sun Branding Solutions has an inkling of what the future holds… She discovered DJ QBert’s latest album Extraterrestria in January and sat up and took note. What grabbed her wasn’t the music but the interactive cover.

It wasn’t your usual ‘scan-here-with-an-app’ job. Instead, technology start up Novalia had partnered with the artist to incorporate interactive ink across his vinyl covers.

This means that, using the album’s app, fans can mix and loop the tracks by sliding their hands across the inked decks on the cover. It’s a revolutionary take on interactivity and engagement that can be used across the packaging arena.

Take a look…

Read Gillian’s full article>

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