Doing wonders for WestfieldComments Off on Doing wonders for Westfield
Mulberry were approached back in April to create a website for Westfield’s ‘Spring into Summer’ event. The time of the initial brief through to the design, build and launch date took just 10 days. The website was CMS driven with a database to collect bookings for the various classes running throughout the event. The database could be exported and segmented by the client whenever they needed it. Within 48hours the event had sold out and the offering had to be increased and adapted to meet customer demands. Mulberry created automated triggered emails to confirm customers’ sign-up and variable data emails to remind customers of their bookings. Ben from Westfield had this to say about the process of working with us.
“Thanks from me for delivering so comprehensively on the Spring into Summer project. The polished CMS for the database was over & above the spec & the design was absolutely spot on for the tone of the event.”
Brand Partnerships Manager
The success of the website led to the creation of all the graphics for both London Westfield sites. These were completed within a week and included multiple formats and sizes from polo shirts to changing room signs and huge stage graphics to flags – and everything in between!
It was a fantastic project and we’re really looking forward working on the next one soon – watch this space…