Do your campaigns work?Comments Off on Do your campaigns work?
Are you tracking the results of your campaigns and marketing communications, do you know what works and what doesn’t?
We work with your team, increase effectivity and work creatively.
By building up a profile of each customer, which in turn drives automated and triggered relevant communications, is the key to success.
By working with our data partner, we create a flexible marketing platform by consolidating disparate data sources into a centralised Single Customer View database to run campaigns. Using this consistent, accurate and real-time view of individual customers and their interactions, we restructure marketing activities accordingly.
This enables data exploration and mining for easy segmentation and selection. By enabling the creation of relevant, automated and triggered campaigns, we improve customer satisfaction. This allows us to track the effectivity of these campaigns quickly and easily, cut marketing wastage and drastically reduce costs.