Comments Off on Watch Asda’s Christmas ad for 2019
This was a bit of a surprise to us and one member of the team (who shall remain nameless) had to take a moment to compose themselves after watching it. Full of proper Christmas magic and a bit of a tear-jerker too. Well done Asda a great Christmas surprise! A very deserving winner for 2019
Comments Off on Watch the 2019 Walker’s Xmas Advert
This was a very popular advert in the office. The injection of humour at a time when we’re struggling as a nation to see the funny side of anything is the perfect balm to bloomin’ Brexit! Thanks Walkers x
Comments Off on Watch the 2019 Sainsbury’s Xmas Advert
This is a big production affair… but it just misses the mark for us. The idea is a bit weak and the story is poorly told. With a little better writing and a bit more made of Christmas magic and perhaps just a level up on the acting this could have been so much better.
This advert is not bad and is obviously pitched at the Frozen obsessed young family. This is probably their core market and it makes good business sense to hook up with a major film (John Lewis did this last year with Elton John coinciding with the release of Rocketman). However it does feel a bit unimaginative and lacks that classic traditional Christmas vibe.
Comments Off on Watch the M&S Christmas 2019 Adverts
M&S give not just one but two adverts for Christmas one covering their food offering the other for clothes. Both adverts are… fine. If they had been produced for say Iceland they might even have crept up to a higher position but unfortunately these big budget productions are just NOT ON BRAND!
The choice of celebrity endorsement is just wrong for such a premium quintessentially British brand. We all know that M&S products are not the cheapest on the market… indeed their food is probably the most expensive unless you count the like of Harrods! So perhaps the likes of Emma Thompson and Stephen Fry might have been better choices of celebrities?
Well I suppose I did promise regular copywriting tips didn’t I? So here’s a little tip just for you.
You are practising your copywriting skills every time you post on social media! The reason I say this, is because we all know that when we tweet we are severely limited by the character count. BUT we always manage to get across our opinion.
Try applying these restrictions on your marketing copy to ensure you’re getting to the point swiftly and concisely. Keep sentences short. Use paragraphs to break up copy, so your reader isn’t overwhelmed by a huge wodge of text, that looks like it’s going to take hours to disseminate.
If you want a little inspiration for amazingly powerful short copy then take a look at the increasing rise of Twitter fiction. I would argue the king of the very short story is still the eminently powerful lines of Hemingway:
“Baby Shoes. For sale. Never Worn.”
If you want to see more simply search:
I particularly liked this gem from Carl (@CarlBurkitt)
“As Tommy bent down on one knee, Lilly smiled; relieved she’d never have to tie her son’s laces again”
In our next copywriting tip I will be tackling how to make your content resonate more with your target audience.
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