Category Archive: Marketing Glossary

  1. Marketing Glossary A

    Comments Off on Marketing Glossary A

    ABC1C2DE
    National Readership Survey terms to define reading demographic groups ie: A = Upper middle class, higher managerial, administrative or professional.

    Abortion
    A product with a low market share of a new market.

    Above the Line
    Advertising for which a payment is made and for which commission is paid to the advertising agency. See also ‘below the line’ and ‘push versus pull promotion’

    (more…)

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Juicy News
ErrorHere