Marketing Glossary A
Comments Off on Marketing Glossary AABC1C2DE
National Readership Survey terms to define reading demographic groups ie: A = Upper middle class, higher managerial, administrative or professional.
Abortion
A product with a low market share of a new market.
Above the Line
Advertising for which a payment is made and for which commission is paid to the advertising agency. See also ‘below the line’ and ‘push versus pull promotion’