Category Archive: Marketing Glossary

  1. Marketing Glossary A

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    National Readership Survey terms to define reading demographic groups ie: A = Upper middle class, higher managerial, administrative or professional.

    A product with a low market share of a new market.

    Above the Line
    Advertising for which a payment is made and for which commission is paid to the advertising agency. See also ‘below the line’ and ‘push versus pull promotion’