40 days of dating – delightfully designed!

Dating disaster is design triumph

We’re always interested to know what our New York counterparts are up to. This summer we’re been riveted by the story of Jessica and Tim. The intrepid design duo (who’ve been friends and work colleagues for years) decided that just perhaps they were the answer to each other disastrous dating dilemmas. Desperate Jessica, is a self confessed hopeless romantic who falls passionately in love at the drop of the hat, she’s keen to cure herself and have some fun! Meanwhile Tim is a total commitment-phobe who often has more than one woman in his sights but runs a mile as soon as things get serious.

They decided to date each other for 40 days. There were rules. They’d have to see each other every day, go to weekly relationship counselling sessions together, go away together for a long weekend, not ‘date’ anyone else, and record the events of each day by filling in a survey separately. The actual 40 days started way back in March but the documentation of events was only made live in the last few weeks. Each day has been accompanied by delicious design and typography, short videos and fun animation. Read their story on fortydaysofdating.com