Thanks for taking an interest in our most recent campaigns and projects. We’ve most recently been working on a membership campaign for the Royal College of Physicians.
Recently we’ve been sorting through the images from our RCP member shoot. It was a fantastic shoot where I was privileged to meet six amazing Physicians.
This campaign focuses on showing the RCP’s members as leaders in their field but also as the ones leading the call for more members. This campaign shows the RCP as the dynamic, forward thinking organisation they are – dispelling any myths that it is an ‘old boys club’. The fact that the driving force behind the reasons for joining is the members, allows the RCP to articulate all the benefits of membership without coming across as pompous or ‘chest beating’.
It’s been a real honour to see first hand the amazing work the RCP and its members do to ensure the NHS continues to be the true national treasure that it is.