We love scoping out what’s hot and not for the coming year, and there are a few design trends that really have our creative juices zinging with excitement.
Here’s our five favourite:
1. Negative space. Positively astronomical.
If we’re honest we’ve always had a soft spot for these clever optical illusions and the good news is we should be seeing more of them in 2018!
In simplistic terms negative space is “empty” space in the design that forms a distinctive shape.
2. Colour Transitions & Gradients
Don’t panic flat colours are here to stay it’s just we have a new player on the colour block. Maybe due to the fact that flat colours don’t work in every situation, or perhaps just our continual need to try something new, gradient colours are big news. We’ve been seeing the use of gradients in hair design for a couple of years now and it seem that where fashion leads, graphic design follows… well in this case anyway – we’ve been known to lead the fashion brigade on occasion don’t cha know!
3. Papercut Illustrations
Papercut illustrations have begun to emerge as an effective and arresting design tool. Inspired by actual paper cutting art, this trend is quickly gaining speed. Papercut illustrations recreate compositions made of different layers of paper which means depth and specific textures are must-have elements.
4. Typography as Real Life Elements
We love playing with typography here and this design trend is really eye catching – we love the way the typography tightly interacts with the other elements of the composition.
5. Let purple reign in 2018…
It’s official! Pantone has announced the colour of the year 2018 and it’s called: Ultra Violet. This ultra modern colour will shower the world of graphic design, package design, fashion and home decor in 2018 with its blue based purple hue.
Here’s our take on how Ultra Violet can be incorporated into 2018 colour palettes:
Singing the hues