Category Archive: Uncategorized

  1. Membership Marketing with Mulberry

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    Mulberry have a long history of helping membership organisations thrive and 2017 proves to be a big year for us. This year we became CAMRA‘s official agency and we’re also about to start working with RCP to give their membership a boost.

     

    Part of the secret to our success is the way in which we’ve partnered with an amazing data agency Trueology , it’s vital to have a good and trusted analytics agency when planning to increase your membership base – but what do you do once you have all the answer’s from your research? That’s where Mulberry is key, we get under the skin of the findings, tailor the comms to really hit the right note with people likely to be converted to members, whilst ensuring existing members are equally cultivated and retained.

    We will be working on a new Membership Marketing online platform soon, but in the mean time take a look at our current info on the subject:

    membershipmarketing.info

  2. All change at the top…

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    Mulberry has gone through a few little changes in recent times as some of you may now know! In April 2016 after 20+ years of service Steve Gardiner stepped down as Director of Mulberry and passed the baton of ownership to me (Emma), Claire and Kathy.

    I then promptly went on maternity leave (ha! you’d think as a musician my timing would be better!). I have to say a big thank you to Claire and Kathy for making my return to work as easy as possible and for offering me a fantastic flexible working arrangement, which has so far benefited both Me, Mulberry and clients alike (Phew!).

    An new berry joins the team...

    The three of us are working hard to make Mulberry better than ever and we’d love to hear your feedback on what you think of Mulberry – what you like about us, what you might want to see change and if there’s anything that you feel needs to be improved.

    So if you have any feedback, queries or concerns please don’t hesitate to drop me a line: emma@mulberryadvertising.co.uk

     

  3. Mulberry works with CAMRA to update their image…

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    We’ve really enjoyed working with CAMRA (the Campaign for Real Ale), to help bring their image bang up to date with a photoshoot that really represents their members. Here’s a few shots from behind the scenes…

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    And here are some of the fruits of our labour…

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  4. The epic fails of halloween photo shoots…

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    We have all probably been guilty of going on to Pinterest for inspiration and thinking it’s easy to execute the beautiful ideas we’ve seen whether cakes, interior decor, crafty solutions or that stunning photo…  like these

    8e0df190ed78f188c545046ce4b3e240 49d8b7e2a5b5694b6f5eb56b0e100803 2171e2835451bcb02c5dbaa01cae406d fall-2014-thanksgiving-pumpkin-newborn-cable-hat-crochet-pattern-with-knitted-flower-photography-f69731

    However the reality is often not so great…

    enhanced-3523-1444226865-10 pinterest-fail-pumpkin-baby-result-290x290 thanksgiving-photo-greetings url

     

     

  5. A few little in jokes…

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    We know that’s it’s not just designers that get frustrated with bad design and impossible deadlines. When you work in marketing there’s always going to be someone with an opinion on your work – and let’s face it we all have seen other people’s projects and wondered how they ended up the way they did…

    Here’s a few humorous takes on the life of a marketing expert..

     

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    Designer-joke-45 Designer-joke-81 Designer-joke-6 Designer-joke-58 Designer-joke-22

  6. New Inks set to revolutionise designs

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    We’ve worked with ink and paper companies so we’re always interested in any new developments – so we were fascinated by Gillian Garside-Wight’s article on a new technology…

    Take a look at the work we’ve done with Security Papers and Luminescence

    Gillian Garside-Wight of Sun Branding Solutions has an inkling of what the future holds… She discovered DJ QBert’s latest album Extraterrestria in January and sat up and took note. What grabbed her wasn’t the music but the interactive cover.

    It wasn’t your usual ‘scan-here-with-an-app’ job. Instead, technology start up Novalia had partnered with the artist to incorporate interactive ink across his vinyl covers.

    This means that, using the album’s app, fans can mix and loop the tracks by sliding their hands across the inked decks on the cover. It’s a revolutionary take on interactivity and engagement that can be used across the packaging arena.

    Take a look…

    Read Gillian’s full article>

  7. Adobe Photoshop celebrates its 25th Anniversary!

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    In honor of the 25th anniversary of Adobe Photoshop, CreativeLive asked 8 Photoshop experts to try their hand at Photoshop 1.0. Take a look at the results in this amusing video.

     

    Do you remember the first pack?

    original_Photoshop_box

     

    It’s quite different to the latest incarnation – I have to say I quite like the cleanness of the original, I also have to admit to a soft spot for the original font too… but there’s no denying it does look pretty dated!

     

    Adobe-Photoshop-CC

  8. Origami Dogs in London

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    Life insurance provider Beagle Street released the pounds on the 25th of March, with a total of 500 paper pooches left to roam The Capital. This great bit of PR, follows research that shows that the average person overpays on their life insurance premium by £109 a year – which means you’re looking at ‘wasting’ £3,270 over a 30-year term.

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    Beagle Street aims to put money back into your pocket with cheaper life insurance policies. Matthew Gledhill, managing director of Beagle Street, was reported as saying: “Hopefully our £10 note Beagles will put a smile on people’s faces and pounds back into their pockets.

    “The life insurance industry has been slow to adapt to the online revolution, but just as companies have used the Internet to slash the cost of services from air travel to accommodation, Beagle Street is using technology to remove unnecessary costs from life insurance.

    “We’ve eliminated middlemen, medicals and meetings for example, which has meant passing on savings to customers who pay 30 per cent cheaper premiums on average.”

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    Keep your eyes peeled for more rovers roaming your way –  the stunt is being repeated in other UK cities in the following weeks.

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    See the full story>