Archive: Oct 2017

  1. Membership Marketing with Mulberry

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    Mulberry have a long history of helping membership organisations thrive and 2017 proves to be a big year for us. This year we became CAMRA‘s official agency and we’re also about to start working with RCP to give their membership a boost.

     

    Part of the secret to our success is the way in which we’ve partnered with an amazing data agency Trueology , it’s vital to have a good and trusted analytics agency when planning to increase your membership base – but what do you do once you have all the answer’s from your research? That’s where Mulberry is key, we get under the skin of the findings, tailor the comms to really hit the right note with people likely to be converted to members, whilst ensuring existing members are equally cultivated and retained.

    We will be working on a new Membership Marketing online platform soon, but in the mean time take a look at our current info on the subject:

    membershipmarketing.info

  2. Nicholas Bonner’s amazing book on graphics from everyday life in The DPRK

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    Graphics From Everyday Life in the DPRK

    I’m a sucker for a good book, I’ve never got the hang of Kindle or any kind of reading on tablet form, but show me a beautifully designed book cover and my knees go weak!

     

    It’s no surprise then that Nicholas Bonner’s ‘ Made in Korea’ caught my eye. The book is filled with the distinctive graphic style of this fascinating and contentious country.

     

    Delve through the pages here >

     

     

  3. Beazley Designs of the Year exhibition

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    We’re always looking for an excuse to head into town and the Design Museum offers the perfect reason for anyone interested in living an aesthetically pleasing life. This month it hosts the 10th Beazley Designs of the Year exhibition, bringing together over 60 global projects across six categories: Architecture, Digital, Fashion, Graphics, Product and Transport – featuring film, virtual reality, audio and objects representing the breadth and variety of this year’s designs.

    Visit the Design Museum from 18th October

    Nominated by renowned academics, critics and designers, each project has been recognised for its outstanding contribution to design that has captured the spirit of the times. The public vote will be open online from 18 October 2017 and a jury of industry experts will decide on the award winners in January 2018.

    Find out more here >

     

  4. Motion graphics to make the mind BOGGLE!

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    Wandering around the internet I came across the incredible work from artist Esteban Diácono. This motion graphic artist puts a fantastical surrealist spin on his work.

    I’m particularly fascinated by the work displayed on his Instagram page and I find the rubber face work mesmerizing…

    But there are plenty of unusual videos to choose from…

  5. Mulberry does GBBF 2017!

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    CAMRA’s Membership Recruitment campaign at the Great British Beer Festival 2017

    Membership Marketing            

    Some of Mulberry’s exhibition banners

    We were so pleased that ‘new’ Mulberry’s (see more about that here…) first new win of 2017 was CAMRA (the Campaign for Real Ale). We’ve been busy bees creating a recruitment marketing campaign to boost membership for them!

     

    Mulberry take on GBBF

    Kathy, Claire and Kevin at GBBF 2017

    Our campaign puts members at the forefront representing CAMRA’s diverse, friendly and sociable attributes as well as quashing inaccurate perceptions that it is a white, middle aged, male dominated club. Take a look at more of our work for CAMRA here >

    The Great British Beer festival saw a culmination of all our hard work and was a fantastic day out for team Mulberry. It’s always fab to see our designs in the flesh (as it were) and with the accompaniment of a great pint too what more could you ask for!

    Membership marketing at GBBF

    Well we’re very pleased to announce that CAMRA are so pleased with our work they’ve tasked us with designing the whole of GBBF 2018! WATCH THIS SPACE!!!

  6. All change at the top…

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    Mulberry has gone through a few little changes in recent times as some of you may now know! In April 2016 after 20+ years of service Steve Gardiner stepped down as Director of Mulberry and passed the baton of ownership to me (Emma), Claire and Kathy.

    I then promptly went on maternity leave (ha! you’d think as a musician my timing would be better!). I have to say a big thank you to Claire and Kathy for making my return to work as easy as possible and for offering me a fantastic flexible working arrangement, which has so far benefited both Me, Mulberry and clients alike (Phew!).

    An new berry joins the team...

    The three of us are working hard to make Mulberry better than ever and we’d love to hear your feedback on what you think of Mulberry – what you like about us, what you might want to see change and if there’s anything that you feel needs to be improved.

    So if you have any feedback, queries or concerns please don’t hesitate to drop me a line: emma@mulberryadvertising.co.uk