Archive: Apr 2017

  1. You can rely on Vogue to give you unrealistic Easter Egg goals…

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    Okay so we’re never going to actually buy any of these gorgeous works of art – let alone eat them… but we do love beautifully designed things …and if you combine beautiful design with chocolate, it’s fair to say you have our undivided attention! (thanks Vogue for bringing these beauties to our attention).

     

    So first up is Bulgari Hotel’s Nest Egg we thought we’d ease you in gently this egg only costs £26! According to Bulgari it’s “…handcrafted with 66% cacao dark chocolate made from Trinitario beans from the Caribbean islands, and is encased in a luxurious red velvet coating. Framed by delicate feather-like dark chocolate and golden chocolate ribbons, the egg sits upon a base of solid white chocolate and chocolate chips, resting on an intricate nest of dark chocolate.”

     

    Bulgari Hotel Nest Egg

    At £49.50 this has got to be the most expensive avocado on the choc-a-block! Melt London‘s Dark Chocolate Avocado Egg claims to be healthy! WHAT?!? they say…

    “Beauty on the inside! The Limited Edition Chocolate Avocado Egg does not only looks super delicious, but it ticks all the boxes in terms of healthy eating too. The dark chocolate shell is filled with fabulous dark chocolate mini eggs topped with  bee pollen, almond nibs, cacao nibs, goji berries and quinoa. Hand made in our Holland Park kitchen by our team of skilled chocolatiers. Medium Chocolate Egg – Boxed in a beautiful green gift box. We don’t want to overload you with plastic packaging this Easter – only recyclable and useful packing is our mantra!”

     

    Melt London's Avocado Egg

     

     

    Okay so now we move into slightly more ridiculous territory with Harrods’ Easter offering coming in at £350.00! Yes, you read that right…

    £350!!

    They are quite beautiful though… Harrods says

    “Artist Camille Walala has partnered with Harrods to elevate the humble Easter egg to striking new levels. Creating three exclusive patterns, her vibrant prints have been translated onto Easter eggs, each one hand-painted by an artisan chocolatier. The eggs are made using 41% milk couverture – an exclusive blend created by Harrods pastry chefs in a Parisian chocolate laboratory.

    Originally from France and now based in East London, Camille has a distinctive design aesthetic. “My style is bright, bold and graphic,” she explains, “I am influenced by Memphis design from the ‘80s; I love the element of playfulness in the original group’s work. I also love the work of the Ndebele tribe from South Africa where the women paint their houses with powerful and colourful patterns.”

    There are only 12 eggs available…

    Camille Walala Easter Eggs at Harrods

     

    Next up is Pierre Herme’s Oeuf Tagli Jaune, which now seems perfectly reasonable (compared to Harrods) as this egg is just €130.00 (don’t ask us to convert this to pounds sterling – we have no idea how much it is since Brexit!). This egg is described as…

    “Pure Origin Belizean dark chocolate, Cayo District, Xibun Plantation, 64% cocoa. An assortment of Bonbons Chocolat d’après Lucio Fontana (210g) is included: Pure Origin Belizean dark chocolate ganache, Cayo District, Xibun Plantation, enrobed in dark chocolate.”

     

     

     

    Pierre Herme's Oeuf Tagli Jaune

     

    Finally we have…

    “Maison milk chocolate figurine with a white chocolate fan – An assortment of intriguing miniature Easter eggs made from four different types of praline: white chocolate pistachio, milk chocolate hazelnut, white chocolate almond, milk chocolate nougat.”

    This is ‘The Hand Fan Doll’ by Pierre Marcolini and will set you back £75…

    Pierre Marcolini's Easter Egg

     

     

     

     

     

  2. Easter adverts 2017 – the eggsellent and the eggscrucitating!

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    Before I started looking at the Easter adverts of this year, I had a look back at 2016’s offering – Asda (if you remember) had a giant chocolate chicken roaming around… This year the offerings seem far more mundane – yet controversy reigned!

    It would seem that the exclusion of the word ‘Easter’ has many people in a tiz… Cadbury and the National Trust refer to their event as an ‘Egg Hunt’ not ‘Easter Egg Hunt’ and this has upset the Prime Minister greatly! As a copywriter my interest is always piqued by the use or exclusion of words causing violent reactions – BUT, is Ms May right to be so offended? Are the Eggs at Easter Christian?

    It would appear that Egg decorating as a celebration to welcome spring certainly pre-dates Christianity, with many cultures choosing them as a symbol of life, fertility and re-birth… and certainly the Easter Bunny seems to have very little to do with Jesus – the hoppity one appears to have originated in Pennsylvania when German immigrants settled in the 1700s and brought with them their Osterhase.

    Anyway enough deep philosophical discussion… here’s 2017’s Easter ads… What do you think?