Archive: Jul 2012

  1. Marketing Glossary A

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    ABC1C2DE
    National Readership Survey terms to define reading demographic groups ie: A = Upper middle class, higher managerial, administrative or professional.

    Abortion
    A product with a low market share of a new market.

    Above the Line
    Advertising for which a payment is made and for which commission is paid to the advertising agency. See also ‘below the line’ and ‘push versus pull promotion’

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  2. new business win no accident

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    APi have (allegedly) appointed (without prejudice) Mulberry advertising to create the brand ID, a national advertising campaign and web communications for there new Claims service. With Mulberry’s experience in this market sector it was no accident that we were appointed …OK I’ll stop it now, sorry.

  3. our creative director goes back to University

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    Sheffield Business School, part of Halam University) in a joint venture with TSK have created a working example of an office of the future. Our CD Paul, created 120ft window display that’s been turning heads on the streets of Sheffield. The concept of people’s heads created out of hundreds of small plastic model figures communicates the theme “creating workplaces around people”. (more…)